About Us

India's highly trusted detergent brand, 'Aalay' was born under the vision of Mr. Pranav Parikh, the chairman and CEO of Akshar Detergent Pvt. Ltd.

He set up the company on 15th February 2002 with few detergent brands. Today, the company has expanded its portfolio to a wide range of products from detergent cakes to powders and even toilet cleaners. It's his hard work and the dedication of his team that has enabled Aalay to achieve high demand from customers across the country.

Aalay products are known for their top-quality and long lasting product features.

The company's efforts in innovating efficient products and valuing quality makes Aalay stand apart from the rest.

Vision Mission

We are committed to provide a wide range of products to suit the requisite and affluence of customers.

Quality Policy

Quality is the prime motto of the company and the product is know by it.
Management is fully committed to continually improve the customer delight by continually improve and upgrade its product range